You own the entire supply chain, from design to retailing your product. How much money do you lose to markdowns?
Vertically integrated retailers face many challenges including
Inventory allocation - figuring out how much inventory to buy to avoid unexpected markdowns or out-of-stocks
Brand depreciation due to markdowns - when your products are consistently marked down, consumers expect to pay less for them. What can you do now to maximize full-price sell through?
Understanding your customer - what are my customer demographics? What other brands do they buy? What do they do in their spare time? Where do they work?
Currently, you may use focus groups and in-store testing to answer these questions, but these methods take months to complete and are impossible to scale.
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Accurate inventory predictions - together with your merchants, we can predict inventory levels accurately, which increases full-price sell through and gross margin dollars
High engagement - we’re the most engaging platform on the market, with completion and re-engagement rates 10X higher than the industry average
Lighting fast testing - you get results in 24-48 hours